Social Content
Video Editing
Motion Design
Embarking on the 'Download XXI' collection video, our team channeled the raw energy and spirit of the Download Festival into a visual narrative. The video production was a symphony of dynamic shots, moody lighting, and high-energy music, capturing the essence of both the festival and Mary Wyatt London's exclusive designs.
The final edit was a tribute to the 21-year legacy of the Download Festival, merging fashion with music culture in a way that feels both nostalgic and forward-thinking. The result is a captivating visual journey that celebrates the synergy of style and sound, capturing the essence of the 'Download XXI' collection in every frame.
Creative Directed by Luke Bedford
Directed by Cooper Naitove
Designed & Edited by Joe Callingham
MARY WYATT X DOWNLOAD ‘24
Our creative direction aimed to blur the lines between fashion and festival culture, making the viewer feel as though they were part of the Download experience. The color palette mirrored the collection’s dark, edgy tones, while the soundtrack pulsated with the intensity of live rock performances.
COLLABORATION WITH
