Sumo Joe Studio / Work / Sports

620 Tennis

Client
A tennis brand for schools and young players, founded by Jeremy Baker.
Year
2023
What we did
  • Brand identity
  • Logo suite (core, simple, stamp, lock-ups)
  • Uniforms
  • Brand guidelines
  • Logo animation and posters

How do you build excitement around tennis coaching for all ages

Created as a tennis-focused brand aimed at schools and young players, the identity needed to balance performance with approachability. It had to feel credible enough for serious training, yet welcoming for children just stepping onto the court for the first time.

The direction centred around clarity and structure. Clean typography. Confident spacing. A refined visual system that feels disciplined but not intimidating. Strong enough to carry authority in a school environment, while still feeling energised and inclusive.

Uniforms

Comfort and practicality were key. These are pieces worn daily, on court and around campus, so they were designed to move well, last well, and maintain a sharp appearance throughout the day.

The result is a uniform that reflects leadership. Confident, without shouting.

Type: Adineue Pro, Cooper Light BT

kit mockup: polo, tee and shorts (option 1)kit mockup, black (option 3)kit mockup, wordmark (option 4)core lockup, dark

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