Sumo Joe Studio / Work / Food

Brewed by Boon

Client
Böön, a mobile coffee business: Peggy, a self-built Peugeot van (230 drinks an hour, battery powered, with a record player), and Maggie, a truck on the way (up to 600 an hour).
Year
2024–2026
What we did
  • Branding and wordmark
  • Pattern
  • Guidelines
  • Menus and A-boards
  • Signage and banners
  • Van graphics
  • Tees, stickers and cards
  • Social and film
With
Dr. Martens, Nike, Boiler Room, London Marathon 2026

How do you build an inclusive community with trusted products

We were deeply inspired by Böön Coffee’s dedication to quality, sustainability, and craftsmanship. Their commitment to creating exceptional coffee, from the careful selection of beans to their sustainable practices with farmers, made it clear that the brand is about more than just coffee — it’s about fostering connections and elevating the entire coffee experience.

Social

Böön speaks to those who value artistry in their daily rituals, and our design aimed to reflect that philosophy with a minimalist yet warm aesthetic. By blending elegant typography, earthy tones, and intentional simplicity, we created a brand experience that mirrors Böön’s focus on authenticity, care, and the joy of savoring each cup.

milk pour into branded cupespresso into branded cuphot chocolate against the van liverysocial posts gridbrand patterngraphic teecoffee van livery mock-up on photo

Next: Kims Vegan Cakes