Sumo Joe Studio / Work / Music

headache

Client
Mike Duce’s project headache, and his debut singles ‘church’ and ‘dunno’.
Year
2020–2021
Location
London
What we did
  • Creative direction
  • Lyric and visualiser videos
  • Animation
With
The Orchard, Vevo

Mike came to me asking for some lyric videos alongside his debut single releases of ‘church’ & ‘dunno’.

Mikes songs are intended to be tongue-in-cheek, but with serious themes, whether that be the loneliness and dissatisfaction of life in ‘dunno’ or discussing the likes of conspiracy theories and the end of the world in ‘church’. So I wanted these visuals to bring you into Mikes mind, representing these themes of loneliness (dunno) by floating in space and the end of the world (church) by following the nuclear family into a distorted conspiracy.

'Church' video thumbnail
Creative Direction
Joe Callingham
Music
headache — Mike Duce

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