Sumo Joe Studio / Work / Events

Tired Oats Club

Client
A music movement for the tired over-30s: daylife culture (hikes, shared tables, workshops, volunteering) under the line “Home by one”.
Year
2025–2026
What we did
  • Brand identity
  • Logo suite (core, stamp, tabs)
  • Brand guidelines
  • Posters
  • Merch
  • Social

Following Tired Oats Club’s ethos of creating nightlife experiences that don’t compromise the day after, we developed a bold, modular visual identity that reflects the brand’s energy and reimagined daylife culture.

Stripping back to essentials, the system centres on confident typography, raw & expressive imagery and is designed to flex seamlessly across digital and physical touchpoints.

Type: Aktiv Grotesk, Iowan Old Style

poster, herostreet poster mockupcampaign imagecream tote bag mockupmulti-location poster mockupcore logo

Next: Mirabelle Events