→ We take the weight off your shoulders
We're an independent branding & design studio made up of thinkers who love the opportunity to solve creative problems. We prefer to partner and collaborate, because we care.
We specialise in brand elevation
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We craft distinctive visual, verbal, and emotional brand identities—spanning logos, colour palettes, typography, messaging, and tone of voice—that shape how your business looks, sounds, and feels. The result is a brand that’s instantly recognisable, deeply memorable, and built to connect with the people who matter most.
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We bring ideas to life with motion design through animated logos, transitions, typography, and graphics. Making your brand more engaging, memorable, and instantly recognisable whether that’s a social post or a promotional video.
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We design digital experiences through websites, newsletters and interactive presentations, shaping how your brand communicates online. Every touchpoint is intuitive, visually striking, and memorable, helping you connect with your audience effectively.
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We shape your visual story through art direction and photography covering photoshoots, styling, compositions, and visual concepts. Creating imagery that’s striking, cohesive, and perfectly aligned with your brand’s identity.
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We guide your brand’s vision through creative direction overseeing campaigns, visual storytelling, messaging, and concept development. To ensure every idea is bold, cohesive, and resonates with your audience.
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We develop creative campaigns from social media content and email marketing to ads and experiential activations that capture attention. Telling your brand story and driving engagement with the people who matter most.
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We shape packaging design that brings your products to life. Bold, memorable, and unmistakably on-brand, designed to capture attention and connect with your audience at first glance.
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We create immersive brand experiences in physical spaces from pop-ups and showrooms to events and activations. Engaging all the senses, leaving a lasting impression, and bringing your brand to life in the real world.
The Brand Elevation Programme
The Brand Elevation Programme is how we guide businesses from uncertainty to alignment
It’s collaborative. It’s thoughtful.
It’s built to support you at every stage. We don’t jump straight into design. We take the time to understand where you’re going so your brand can grow with you.
Our Process
Phase ➀ We listen
Understanding your journey
We start by listening to your story, ambitions, and the space you’re competing in.
This stage brings clarity to what sets you apart and defines the role your brand needs to play as you grow.
Phase ➁ We build
Shaping your foundation
With clarity in place, we define the core of your brand, your mission, personality, tone of voice, and direction.
This is where your brand becomes intentional, moving forward with strategy and purpose.
Phase ➂ You grow
Bringing your identity to life
We translate your strategy into a visual system from logo and typography to colour and supporting brand assets.
Everything is designed with purpose, built to reflect who you are and where you’re heading.
An ongoing → partnership
When things start growing, it’s easy for the brand to drift.
Through ongoing partnership, I help look after it — keeping your content consistent, considered, and connected as the business evolves.
So everything still feels like you.
Scope of Packages →
Brand Foundations
Mini Investment £
If you’re early in the journey and need clarity before you scale, this is where we start. We’ll define your positioning, build a considered logo and visual system, and create simple guidelines so your brand feels consistent and confident from day one.
→ Strategy workshop
→ Your Brand positioning
→ Logo suite
→ Colour + typography system
→ Mini brand book
Brand & Voice
Small Investment ££
If your business is growing and ready to feel more established, this is the next step. We build on your foundations and shape how you sound as well as how you look — refining your messaging, tone of voice, and key headlines so everything feels aligned, confident, and ready for the next level.
→ Everything in Foundations
→ Full tone of voice guide
→ Animated Logo suite
→ Art Direction
→ Website direction
→ Social templates
Brand & Launch
Full Investment £££
If you’re building something long-term and want to do it properly from day one, this is the full picture. We shape the strategy, the identity, the voice — then bring it to life across your website, packaging or signage, and launch assets, all backed by clear guidelines and post-launch support.
→ Everything above
→ Website design
→ Launch assets
→ Full brand guidelines
→ Post-launch support
Sumo Joe Studio
Quick Links
We design for progress.
Brand Identity
Motion Design
Digital Design
Art Direction & Photography
Creative Direction
Campaigns
Packaging
Brand Experience
View our work
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