Sumo Joe Studio / Work / Events

Mary Wyatt x Download ’24

Client
Mary Wyatt’s collection at Download Festival, Donington Park, June 2024.
Year
2024
Location
London — Donington
What we did
  • Direction
  • Film and edit
  • Social content

Our creative direction aimed to blur the lines between fashion and festival culture, making the viewer feel as though they were part of the Download experience. The color palette mirrored the collection’s dark, edgy tones, while the soundtrack pulsated with the intensity of live rock performances.

festival-goers in the Download jerseysfan posing at the Mary Wyatt wallgroup in the collection at the standmain stage crowd at dusk
Direction
Joe Callingham
Film & Editor
Joe Callingham
Camera Op
Louis Lander Deacon
Photographer
Nicola Wyatt
Music
Dreadhound

Next: Bison Coffee