620. Tennis
How do you build excitement around tennis coaching for all ages
Created as a tennis-focused brand aimed at schools and young players, the identity needed to balance performance with approachability. It had to feel credible enough for serious training, yet welcoming for children just stepping onto the court for the first time.
The direction centred around clarity and structure. Clean typography. Confident spacing. A refined visual system that feels disciplined but not intimidating. Strong enough to carry authority in a school environment, while still feeling energised and inclusive.
What we did
Brand Identity, Logo Artwork, Tone of Voice, Art Direction & Photography
Industry
Sports & Fitness
DARK GREEN
#133504
#B1D669
LIME GREEN
Uniforms
Comfort and practicality were key. These are pieces worn daily, on court and around campus, so they were designed to move well, last well, and maintain a sharp appearance throughout the day.
The result is a uniform that reflects leadership. Confident, without shouting.
COLLABORATION WITH
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