Mirabelle Events
How to have a brand truly represent the people behind it
Following Tired Oats Club’s ethos of creating nightlife experiences that don’t compromise the day after, we developed a bold, modular visual identity that reflects the brand’s energy and reimagined daylife culture.
Stripping back to essentials, the system centres on confident typography, raw & expressive imagery and is designed to flex seamlessly across digital and physical touchpoints.
What we did
Verbal Identity, Product Design, Brand Identity, Logo Artwork, Art Direction, Tone of Voice including for AI assistant., Brand Strategy, Digital Design, Art Direction & Photography
Industry
Events Management
Merch
Expanding on an already established platform we built a strategy to infuse content like new product launches to latest health information. Keeping the core messaging around trusted, truthful information rather than to simply sell products.
COLLABORATION WITH
More work
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![People at a club with a sign that says 'Tied Oats Club' in the background.]()
Tired Oats Club
Branding – Art Direction
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![Two motocross racers riding dirty on a dusty track, wearing helmets and numbered jerseys.]()
Royal Enfield - Women of Motoverse
Editing – Social Content
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![A man with tattoos on his arms, sitting in bed, holding a smartphone and taking a selfie.]()
headache – Music Visuals
Art Direction – Animation
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![Close-up of an ice cream truck window with]()
Brewed by Boon Coffee
Branding – Creative Direction – Social Content
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![Close-up of a young woman with red hair, dark makeup, and a septum piercing, outdoors with sunlight.]()
Mary Wyatt x Download '24
Film – Art Direction – Social Content
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![Close-up of white peonies with dark green leaves and small buds, overlaid with a large white letter 'K' and decorative text 'INSIGHT PARTNERSHIPS' and 'BRAND AND' on the right side.]()
Komorbi CBD
Art Direction – Branding – Social Content – Web Design
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![A person in motorcycle gear and helmet sitting on a black and red motorcycle in front of a chainlink gate with graffiti-covered walls in the background. Text overlay reads 'Royal Enfield SCRAM PIT!' and 'Episode one'.]()
Royal Enfield – Scram City
Editing – Social Content
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![A person using an ATM machine outside, with a bicycle parked nearby, reflected in three sequential film frames.]()
Paper Mill
Branding – Film – Animation – Merch
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![A young man and woman sitting outdoors next to a power line with a cloudy sky background. The man has tattoos and is holding a portable radio. The woman has long dark hair, multiple rings, and is wearing a black leather jacket. She is also listening to music with earphones.]()
The Hunna
Film – Art Direction – Social Content
